Quick Bio
| Detail | Info |
| Real Name | Xavier Landum |
| Stage Name | BigXthaPlug |
| Born | May 12, 1998 — Dallas, Texas |
| Age (2026) | 27 years old |
| Zodiac | Taurus |
| Height | ~6’2″ (188 cm) |
| Weight | ~210 lbs (95 kg) |
| Hometown | Dallas, Texas (later Commerce, TX) |
| Label | UnitedMasters + 600 Entertainment (own label) |
| Son | Amar Landum (~2019, has autism) |
| Biggest Hits | “Texas” (Gold), “Mmhmm” (3× Platinum), “All the Way” ft. Bailey Zimmerman (Top 5 Billboard Hot 100) |
| Net Worth (est.) | $1.5M–$3M (2026) |
He’s 27. He’s Already Been to Jail, the Charts, and the Autism Society. Breathe.
Twenty-seven years old. That’s it. That’s the number.
Say it out loud and then go listen to “Mmhmm” and tell me that music sounds like a twenty-seven-year-old made it. It doesn’t. It sounds like someone who watched real things happen, who paid real prices, who wrote lyrics in a prison cell because that was all he had left.
That’s the BigXthaPlug situation in a nutshell.
See also “Charlene Gail Heffner: The Woman Who Got Adopted Into a Billion Dollars — Then Lost It All“
Dallas Didn’t Raise Him Soft
On May 12, 1998, Xavier Landum was born in Dallas, Texas. Wikipedia is consistent on this. Some other sites throw around December 4, 1997 or July 24, 1998 — ignore those. The Wikipedia sourcing traces to verified media coverage, so May 12, 1998 is what we’re going with.
Dallas is a city with a whole identity inside hip-hop that still doesn’t get its proper respect nationally. This is where BigX came from. Specifically the kind of Dallas that doesn’t make the tourism brochure.
His mother was, by his own description, a “gangsta.” And he means that with love, not as an insult. When Xavier was four or five years old, he watched her pull out a gun and shoot at someone who tried to rob them. That’s his earliest memory that sticks. Four years old. Most of us at four were worried about losing a crayon.
His father was the opposite energy — strict, disciplinary, the one who kept structure. Both parents fed him music, though. The Isley Brothers, UGK, Drake, Lil Wayne. A range that wide at that age builds something unusual in a kid’s ear.
Commerce, Texas: The Plot Twist Nobody Talks About
By the time Xavier was nine, he relocated from Dallas to Commerce, Texas — a small town northeast of the city — to live with his father.
Commerce, Texas. The population is somewhere around eight thousand people. No music industry. No spotlight. Just flat land and a different pace entirely.
This matters because it means BigXthaPlug isn’t purely a product of big-city Dallas street culture. He also knows what it means to be somewhere quiet, somewhere without options. That combination — city roots, small-town detour — shows up in how his music sounds. It’s got space in it. Room to breathe between the hard parts.
He struggled in school. Skipped classes, got into fights regularly. This wasn’t a kid gliding through adolescence.
The Football Chapter Almost Happened
In 2016, after graduating from Ferris High School, Xavier Landum enrolled at Crown College in Minnesota on a football path.
Minnesota. A Texas kid chasing a football dream at a small college in the frozen north. That’s a real pivot. That’s someone trying to find a way out of what he grew up in through sheer physical effort.
It didn’t last. While at Crown College, he started selling marijuana to other students. Police found his product in his dorm room. The football dream ended there, in a Minnesota dorm, with cops at the door.
Was it a bad decision? Obviously. Was it the kind of decision that’s perfectly predictable when someone hasn’t had other clean pathways consistently available to them? Also obviously.
Jail. Solitary. Lyrics on Medical Forms.
This is the part of the story that separates BigXthaPlug from rappers who just rap about struggle.
In 2022, he was arrested again — this time for illegal possession of weapons and marijuana. He served time. And in solitary confinement, with nothing but time and his own thoughts, he started writing songs.
On medical forms, reportedly. Whatever paper was available.
That’s not a romantic detail. That’s what desperation looks like redirected. Sitting in a cell, missing your son’s first birthday through bars, deciding that this is the moment you change the entire direction of your life.
He’s said publicly that missing Amar’s birthday while locked up was the turning point. Not a vague “I decided to change” moment — a specific, datable, real heartbreak that flipped a switch.
That switch produced “Texas.” And “Texas” changed everything.
The Music: Let’s Actually Talk About It
In February 2023, he published his first album, Amar. Named after his son. Not after a hit single or a cool concept. His son.
“Texas” — the lead single — got Gold certified by the RIAA. The music video crossed 62 million YouTube views. When something is truly resonant rather than contrived, TikTok takes it and runs with it.
Then came “Mmhmm.” Released October 2023, debuted at 93rd on the Billboard Hot 100, eventually climbed to 65th after a remix with Finesse2tymes. Then the RIAA came back and gave it 3× Platinum.
Three times platinum. For a guy who was writing on prison medical forms a couple years prior.
Then “All the Way” with country artist Bailey Zimmerman happened. That one debuted in the Top 5 of the Billboard Hot 100. Top five. Country-rap crossover, executed with enough genuine weight that neither side of the genre divide felt pandered to.
In 2024, he landed the XXL Freshman Class. That’s not just a list. That’s hip-hop’s version of a formal introduction to the culture’s broadest audience.
And oh — reportedly Beyoncé has co-signed his work. If you want a signal that something is real, that tends to be one.
600 Entertainment: He’s Not Just an Artist Anymore
In 2023, BigXthaPlug launched his own record label — 600 Entertainment. He signed rappers Ro$ama and Yung Hood to the roster.
He’s 25 years old at this point, building a label while still releasing his own music. That’s not normal. Most artists spend their twenties trying to get off a bad label deal. BigX skipped that phase entirely by going through UnitedMasters — an independent distribution platform designed to let artists keep their masters.
He never took a major label advance. That’s what people should talk about more. Ownership over a smaller check is a long game that takes real conviction to play, especially when money is tight and labels are offering numbers that look big in the short term.
He played the long game at twenty-five. From a cell. On behalf of an autistic son who needed a father with a stable future.
The Trump Endorsement: Yes, We’re Addressing It
In June 2024, BigXthaPlug publicly endorsed Donald Trump for the presidential election in an interview that went viral fast.
He didn’t whisper it. He stated it clearly. Fans’ reactions were divided; some were dissatisfied, while others appreciated that he expressed his true opinions despite the societal penalty.
He didn’t walk it back. That’s consistent with who he appears to be as a person. Whether you agree with the political position or not, the behavior of saying something you mean and then standing behind it when the blowback arrives is a kind of integrity. A frustrating one for some people, but integrity regardless.
This moment also expanded his media footprint beyond music coverage. Which, depending on your perspective, is either a smart move or an irrelevant side effect of just being honest.
Amar Landum and the Autism Advocacy Work
Around 2019, his kid Amar Landum was born. Amar has been diagnosed with autism.
In April 2025, BigXthaPlug filmed a public service video with the Autism Society of America about his relationship with his son. Released during Autism Acceptance Month. He said plainly: “This is personal for me.”
He’s not using this for optics. The title of the artist’s first album already features his son’s name. The connection is the whole foundation of what he’s built musically. Amar isn’t a detail in the BigXthaPlug story — Amar is the reason there is a BigXthaPlug story to tell.
Reaching out to autism advocacy communities at 26 years old, as a rapper from the Dallas streets, is not a typical move. It’s a father move. That distinction matters.
The Age Thing: Why People Can’t Believe It
Here’s what actually drives the “BigXthaPlug age” search question. People hear his voice — that deep, unhurried baritone — and assume they’re listening to someone in their mid-thirties who has been grinding for decades.
Then they find out he’s 27 and their brain short-circuits a little.
But the math makes sense once you understand what those 27 years actually contained. He didn’t spend his twenties in a comfortable apartment making music about things he imagined. He spent them in Commerce and Dallas and Minnesota and a jail cell and a hospital waiting room and a recording studio. That’s why the music sounds the way it does.
Experience is not measured in years. It’s measured in what happened during them.
Sony Music Publishing and Where This Is Heading
In December 2025, BigXthaPlug signed with Sony Music Publishing.
Publishing deals are different from label deals. The placement, licensing, and protection of the underlying tunes, or compositions, are all part of a publishing agreement. Sony Music Publishing signing him means they believe his catalog has serious long-term commercial value. Sync deals, film placements, TV licensing, all of that opens up.
At 27, with a growing catalog, an independent label, a distribution deal with UnitedMasters, and now a publishing deal with Sony — BigXthaPlug has built a music business structure that most artists never achieve.
The ceiling on this career is genuinely unclear. Which, for someone who started writing songs in solitary confinement, is a remarkable sentence to write.
Final Thoughts
Thirty years from now, music writers are going to talk about this era in Texas rap and BigXthaPlug’s name will be in that conversation. Not because of hype. Because the work is actually good and the foundation is actually solid.
But can we stop framing him primarily around his age as if that’s the impressive part?
The impressive part isn’t that he’s 27. The impressive part is what he chose to do with what he was given — a hard childhood, football dreams that collapsed, prison time that could have consumed him — and what he built on the other side of all of it.
Age is just the timestamp. The content is what matters.
FAQs
1. How old is BigXthaPlug in 2026?
He’s 27 years old. Born in Dallas, Texas, on May 12, 1998. He turns 28 in May 2026. Wikipedia is the most reliable source on this — ignore the conflicting dates floating around other sites.
2. What is BigXthaPlug’s real name?
Xavier Landum. Not Julius Duncantell (a name one unreliable source invented). Xavier Landum, confirmed across Billboard, Wikipedia, XXL, and Complex coverage.
3. Where is BigXthaPlug from?
Born in Dallas, Texas. Moved to Commerce, Texas around age nine to live with his father. Both places shaped who he is musically.
4. Why did he go to jail?
Multiple incidents. At Crown College, police found marijuana he was selling to students. Later, in 2022, he was arrested for illegal possession of weapons and marijuana and served time. He wrote lyrics while in solitary confinement during that stretch.
5. What is his most successful song?
“Mmhmm” has the highest certification at 3× Platinum from the RIAA. “Texas” is Gold-certified and has over 62 million YouTube views. “All the Way” with Bailey Zimmerman reached the Top 5 on the Billboard Hot 100.
6. Why is his debut album called Amar?
Amar is his son’s name. Amar Landum was born around 2019. Naming your debut album after your child when that child is the entire reason you turned your life around isn’t symbolism — it’s the literal truth of the situation.
7. Does BigXthaPlug’s son have autism?
Yes. Amar has been diagnosed with autism. In April 2025, BigXthaPlug worked with the Autism Society of America on a public awareness video as part of Autism Acceptance Month. He described it as deeply personal.
8. Did BigXthaPlug really play college football?
Briefly. After graduating Ferris High School in 2016, he enrolled at Crown College in Minnesota with football in mind. It ended when police found marijuana in his dorm room.
9. What label is BigXthaPlug on?
He distributes through UnitedMasters and runs his own label, 600 Entertainment, which he founded in 2023. In December 2025, he signed a publishing deal with Sony Music Publishing — a separate arrangement covering his songwriting catalog.
10. Did BigXthaPlug endorse Trump?
Yes. In June 2024, he publicly endorsed Donald Trump for the presidential election in a viral interview. He didn’t retract it when pushback followed.
11. What is BigXthaPlug’s net worth in 2026?
Estimates range from $1.5 million to $3 million depending on the source. Built entirely through streaming, touring, merchandise, brand partnerships, and his label — no major label advance involved.
12. What does BigXthaPlug look like physically?
Most consistent sources put him at around 6’2″ (188 cm) and approximately 210 pounds (95 kg). Deep commanding voice that doesn’t match the mental image most people have of a 27-year-old.
13. How did Beyoncé connect to BigXthaPlug?
Multiple sources reference a Beyoncé co-sign of his work, though the specific nature of that connection isn’t fully detailed in publicly available interviews. It’s referenced across credible outlets as a real moment of recognition.
14. What is 600 Entertainment?
BigXthaPlug’s own record label, launched in 2023. Currently home to rappers Ro$ama and Yung Hood. It represents his move from being purely an artist to operating as a label executive with a long-term industry vision.
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